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Kotak Lifestyle
(Open Ended Equity Scheme)
 
Kotak Lifestyle, open-ended equity scheme that seeks to capitalize on the growing and sustainable consumption boom in India. The key drivers for the lifestyle theme are 4 A's viz Awareness, Availability, Aspiration and Affordability. This together facilitates the consumption boom - the basic premise on which the scheme evolves. The scheme endeavors to invest across sectors and companies, like media, personal care, telecom, and entertainment, which benefit from the change in the scale of demand. The scheme is suitable for who want to participate in the consumption led story of India.

    March 21, 2006
Emmanuel Elango,Krishna Sanghvi
 
   Performance as on 31/05/2009
   Portfolio as on 31/05/2009
   Allocation Pattern
   Dividends in the scheme
   Latest NAV
   Corpus as on 31/05/2009
Corpus - Rs. 121.21 Crores
   Presentation
   One Pager
   Offer Document
   Application Form
   Notices & Addendum
The overall worldwide economic situation appears to be improving with the successful weathering of the credit freeze.  The US Fed has committed itself to a policy of infusing liquidity till inflation returns. Investor confidence is showing signs of returning with spreads reducing in the credit markets. So also have other central banks although to a less explicit extent. The temporary panic has passed and rationality is returning to the markets. The way ahead of us clearly points to the return of inflation. Hence stocks are clearly the assets to own in the current scenario. However there are two pathways open to us. The easy money policies can lead back to the old habits of excessive leverage and current consumption or if channeled properly can lead to investment and saving for the future. The first pathway will likely lead to a commodity boom and a bigger crash later on, however the second option with directed government infrastructure spending can lead to an investment for the future and hence sustainable growth.

The other issue is where this liquidity will be channeled. If investment or consumption happens in the developed markets emerging markets could be starved for capital and hence have slowing economies. However given the fact that there is likely to be no or negative growth in the developed economies capital could flow to emerging economies as investors look for growth and return rather than safety.

Focusing specifically on the Indian context, the situation however is the reverse of the global situation. Indian consumers have always been large savers than spenders. While easy credit availability in India did lead to a consumption boom but it was not excessive to the levels in the global economies. The positive aspect is the pay revision announced for government employees. This should result in higher consumption and spending and reduce the tendency towards excessive savings and hence a more balanced economy. On the whole the situation looks far more positive than it was a few months ago and we believe that the Indian consumption is starting off on an upswing.
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