Kotak Lifestyle
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Kotak Lifestyle, open-ended equity scheme that seeks to capitalize on the growing and sustainable consumption boom in India. The key drivers for the lifestyle theme are 4 A's viz Awareness, Availability, Aspiration and Affordability. This together facilitates the consumption boom - the basic premise on which the scheme evolves. The scheme endeavors to invest across sectors and companies, like media, personal care, telecom, and entertainment, which benefit from the change in the scale of demand. The scheme is suitable for who want to participate in the consumption led story of India.
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